Diploma in Digital Business (MQA/PA 13868)

 

Why study Digital Business?

Digital business is playing a more integral role in our daily lives as more and more companies use technology to create new value in business models and customer experiences. This course will ensure that you receive a solid knowledge-based foundation in digital business, as well as forge and sharpen a keen business mind. It also prepares students to be effective members of the workforce by enhancing their analytical and problem solving skills.

What sort of career opportunities will our graduates get?
Graduates can seek various career opportunities at executive levels like digital sales consultant, social media specialist, digital marketing coordinator and marketing analyst in professional firms and organisations.

What will I study?

  • English for Learning
  • Fundamentals of Computing
  • Statistics & Numerical Analysis
  • Business Communication
  • Business English
  • Principles of Accounting
  • Business Organization
  • Principles of Marketing
  • Statistics for Business
  • Marketing Services in the Digital Era
  • Organizational Behaviour
  • Principles of Economics
  • Business Law
  • Social Media Strategies
  • Business Analytics
  • Business Model Design
  • Digital Marketing in Social Media
  • Electronic Commerce
  • Online Consumer Behaviour
  • Brand Management
  • Human Resource Management
  • Digital Entrepreneurship and Innovation
  • Emerging Trends in Social Media
  • Public Relations, Promotion & Mass Communication
  • Community Service Project
  • Final Year Project

MPU Compulsory Subjects**
** Compulsory for all students

 

Entry Requirements

  • Applicants with 3 credits in SPM inclusive of Mathematics,
  • UEC with 3 credits (Grade B) in any subject and pass (Grade C) in Mathematics,
  • Any other equivalent qualifications recognised by the Malaysian government will be accepted for entry into Year One of the course,
  • IELTS 5.0, 'O' level Grade C6 or above, 1119 English Grade C6 or above for International Student.

Ask us about this programme!